Tourism Marketing

Abstract

In India, Tourism is a fast growing economic sector and largest foreign exchange earning industry. India is experiencing the benefits of tourism because of its rich and diverse cultural heritage and historical background. In addition to this, scenic beauty, landscape features and varieties of flora and fauna and many other such factors are also considered by a tourist before selecting a tourist centre. India is rich in all these aspects. The government has to take care of the various problems inflicting the tourism industry before exploiting the vast resources in the field in our country. The most important thing is that the government has to ensure safety and security of the tourist. That means we have to improve host community attitude towards the tourist. As a hospitality industry, revenue generation in this sector depends on overall development of the country.