Customer’s Satisfaction in Banking Services of Canara Bank in Tiruchirappalli District, Tamilnadu

  • R. Sutha Assistant Professor, PG & Research Department of Commerce, Bishop Heber College (Autonomous), Affiliated to Bharathidasan University, Tiruchirappalli
Keywords: Canara Bank, Banking Services, Customer Satisfaction

Abstract

This paper measure the level of consumer satisfaction in banking services of Canara Bank in Tiruchirappalli, which is the lead bank of the district. The purpose of the paper is to reveal the customers perception of the bank which would be important for the future growth of the bank. With stiff competition and advancement of technology, the service provided by bank have become more easy and convenient. Altogether around 100 customers satisfaction like employees’ behavior, banking services, banking performance, and other value added services. Analysis was made by using various tools like percentage analysis. According to the result, the satisfaction among its employees and take further actions in order to enhance the quality of service. Employee education, customer’s beneficial programs and implementation of new features are recommended.

Published
2024-02-12
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