A Comparative Study on Online Food Ordering and Delivery Systems with Special Reference to Zomato and Swiggy in Erode City

Abstract

Now a day the technology innovation has changed a consumer habits specifically rabidly increase the food eating habits, after covid 19 online food ordering methods more influence to the consumer. It has transformed our daily routines, including how we order food. The concept of online food ordering was pioneered by Zomato, which was established in 2008.and evolved from a restaurant directory to a food delivery service. Competing with Swiggy was founded in the year of 2014. Pursued by more online food ordering and delivering platforms are introduced. While traditional dining services provided by various restaurants and hotels continue to dominate, the emergence of online food delivery is rapidly gaining traction. This shift is especially noticeable in urban centers across India. Therefore, this study aims to examine the rising preference for online food delivery in emerging cities like Erode and the key determinants driving this transformation.