Vol 13 No S1-i1-Mar (2025): AI For Business Transformation: Exploring Innovations in Banking, Insurance, Marketing and Management

Articles

• A Study on Performance Evaluation of General Insurance Subsidiary Companies of Virudhunagar District

  R Murugan

  1-7

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• Customer’s Attitude, Perception and Satisfaction level of Gold Jewellery Purchase with Special Reference in Erode District

  R Gnanasakthi

  8-16

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• The Impact of AI on How Businesses Engage with Customer

  E Renuka Devi, P Vanitha

  17-19

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• A Study on the Effect of AI in the Employees Empowerment

  C Hamsaveni

  20-23

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• The Impact of AI in Digital Lending and Loan Underwriting

  S Krishnan, S Kavitha

  24-28

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• AI in Advertising and Compaign Optimisation

  S Deepa

  29-35

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• Artificial Intelligence in Marketing Social Media Sentiment Analysis

  K Dhivya

  36-39

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• A Study on Block Chain and AI Integration in Modern World

  D Subashini

  40-44

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• Adverse Effects of Television Advertisements on Parents’ Perception of Children’s Preserved Food Products

  R Bagyalakshmi

  45-54

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• Profitability Ratio Analysis to Assess the Financial Performance

  S Sujitha

  55-59

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• Artificial Intelligence in Dairy Supply Chain Management

  A Lakshmi Priya, R Vanathi

  60-65

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• Application of Human Resource Practices for Corporate Hospital Nurses in Erode Town

  A Kokila

  66-73

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• Enhancing Efficiency of Hospitality and Tourism Sector with Artificial Intelligence

  N Gayathri

  74-77

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• Factors Influencing Customer Awareness on E-Banking Services of Indian Overseas Bank

  S Abila, S Saratha

  78-87

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• Mastering Learning the Role of AI in Forestering

  M Revathi

  88-93

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• A Study on Customer Satisfaction towards Digital Wallets in Coimbatore City

  B Vidya

  94-100

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• The Impact of Artificial Intelligence on Digital Marketing

  M Nandhini

  101-106

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• The Affect of Counterfeit Insights on Human Assets is Talked about in “Revolutionizing HR”

  R Thiyagu

  107-110

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• Integration of AI in the Management Practices of Insurance Companies in India: An Exploratory Study

  A Lakshmanan

  111-115

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• The Growth of Paddy Cultivation in Tamil Nadu Economy

  R Umamaheswari

  116-121

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• A Study on Affects of Artificial Intelligence on Indian Managing an Account Segment

  S Vetrivel

  122-125

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• AI and Consumer Trust: Bridging the Gap through Ethical Marketing Practices

  C Ramaiyan, P Vanitha

  126-129

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• Profitability Dynamics in India’s Selected Private Fertilizer Company: An Analytical Study

  R Senthilkumar, M Hajera Banu

  130-138

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• Impact on Artificial Intelligence of Economics Strategic Management in Organizational Sector

  S Keerthana

  139-142

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• Predictive Analytics in Marketing using for Artificial Intelligence

  K Poorna Devi

  143-146

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• A Study on Perception of Investors Regarding Mutual Funds in Erode District – Using Gap Analysis

  P Revathi

  147-155

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• Artificial Intelligence: The Game Changer in Banking Sector

  K Sagunthala, KR Sakthidevi

  156-160

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• Detecting and Preventing Fraud in Insurance Claims by using Artificial Intelligence

  V Saravanakumar

  161-165

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• Buyer Behavior of Natural Products in Erode

  AM Nandhini, P Sathya

  166-171

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• Buyers Fulfillment towards Organic Nourishment Items

  S Beulah, S Saratha

  172-177

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• A Study on Opinions and Perceptions of Customers Regarding the After-Sales Service for Selected White Goods in Pollachi Taluk

  S Maheswari, I Siddiq

  178-182

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• An Analysis of Consumer’s Purchasing Pattern, Prefernces and Satisfactions Through Online Shopping in the Erode District

  M Gomathi, T Mayakannan

  183-191

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• The Role of AI in Modern Management

  D Govindharaj

  192-197

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• A Study on a Customer Satisfaction towards Departmental Stores With special Reference to Erode District-Using Weighted Average Score Analysis

  B Elamparithi

  198-207

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• A Study on Predictive Analytics in Marketing

  M Kalaivani

  208-211

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• Transforming The Medical Industry through AI Innovations

  B Gayathri

  212-219

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• AI for Business Transformation: on the Target Customers Group and Market

  K Sivakumar

  220-223

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• The Future of Jobs: Merging Human Skills with AI in the Workplace

  M Sirajudheen, P Vanitha

  224-227

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• A Comparative Study on Online Food Ordering and Delivery Systems with Special Reference to Zomato and Swiggy in Erode City

  R Sukasini, K Subramaniam

  228-231

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• Role of AI in Social Media Marketing and its Sustainable Prospects

  L Rajendran

  232-237

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