Vol 13 No S1-i1-Mar (2025): AI For Business Transformation: Exploring Innovations in Banking, Insurance, Marketing and Management

Published: 2025-03-14

Articles

A Study on Performance Evaluation of General Insurance Subsidiary Companies of Virudhunagar District

R Murugan

1-7
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Abstract views: 148, PDF downloads: 80
Customer’s Attitude, Perception and Satisfaction level of Gold Jewellery Purchase with Special Reference in Erode District

R Gnanasakthi

8-16
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Abstract views: 87, PDF downloads: 68
The Impact of AI on How Businesses Engage with Customer

E Renuka Devi, P Vanitha

17-19
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Abstract views: 82, PDF downloads: 65
A Study on the Effect of AI in the Employees Empowerment

C Hamsaveni

20-23
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Abstract views: 75, PDF downloads: 57
The Impact of AI in Digital Lending and Loan Underwriting

S Krishnan, S Kavitha

24-28
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Abstract views: 83, PDF downloads: 88
AI in Advertising and Compaign Optimisation

S Deepa

29-35
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Abstract views: 79, PDF downloads: 67
Artificial Intelligence in Marketing Social Media Sentiment Analysis

K Dhivya

36-39
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Abstract views: 78, PDF downloads: 49
A Study on Block Chain and AI Integration in Modern World

D Subashini

40-44
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Abstract views: 59, PDF downloads: 50
Adverse Effects of Television Advertisements on Parents’ Perception of Children’s Preserved Food Products

R Bagyalakshmi

45-54
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Abstract views: 75, PDF downloads: 59
Profitability Ratio Analysis to Assess the Financial Performance

S Sujitha

55-59
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Abstract views: 78, PDF downloads: 51
Artificial Intelligence in Dairy Supply Chain Management

A Lakshmi Priya, R Vanathi

60-65
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Abstract views: 80, PDF downloads: 56
Application of Human Resource Practices for Corporate Hospital Nurses in Erode Town

A Kokila

66-73
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Abstract views: 76, PDF downloads: 65
Enhancing Efficiency of Hospitality and Tourism Sector with Artificial Intelligence

N Gayathri

74-77
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Abstract views: 92, PDF downloads: 49
Factors Influencing Customer Awareness on E-Banking Services of Indian Overseas Bank

S Abila, S Saratha

78-87
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Abstract views: 92, PDF downloads: 72
Mastering Learning the Role of AI in Forestering

M Revathi

88-93
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Abstract views: 65, PDF downloads: 48
A Study on Customer Satisfaction towards Digital Wallets in Coimbatore City

B Vidya

94-100
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Abstract views: 83, PDF downloads: 62
The Impact of Artificial Intelligence on Digital Marketing

M Nandhini

101-106
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Abstract views: 109, PDF downloads: 56
The Affect of Counterfeit Insights on Human Assets is Talked about in “Revolutionizing HR”

R Thiyagu

107-110
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Abstract views: 75, PDF downloads: 51
Integration of AI in the Management Practices of Insurance Companies in India: An Exploratory Study

A Lakshmanan

111-115
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Abstract views: 82, PDF downloads: 34
The Growth of Paddy Cultivation in Tamil Nadu Economy

R Umamaheswari

116-121
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Abstract views: 70, PDF downloads: 48
A Study on Affects of Artificial Intelligence on Indian Managing an Account Segment

S Vetrivel

122-125
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Abstract views: 72, PDF downloads: 51
AI and Consumer Trust: Bridging the Gap through Ethical Marketing Practices

C Ramaiyan, P Vanitha

126-129
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Abstract views: 71, PDF downloads: 43
Profitability Dynamics in India’s Selected Private Fertilizer Company: An Analytical Study

R Senthilkumar, M Hajera Banu

130-138
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Abstract views: 204, PDF downloads: 115
Impact on Artificial Intelligence of Economics Strategic Management in Organizational Sector

S Keerthana

139-142
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Abstract views: 68, PDF downloads: 75
Predictive Analytics in Marketing using for Artificial Intelligence

K Poorna Devi

143-146
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Abstract views: 63, PDF downloads: 48
A Study on Perception of Investors Regarding Mutual Funds in Erode District – Using Gap Analysis

P Revathi

147-155
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Abstract views: 68, PDF downloads: 64
Artificial Intelligence: The Game Changer in Banking Sector

K Sagunthala, KR Sakthidevi

156-160
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Abstract views: 62, PDF downloads: 48
Detecting and Preventing Fraud in Insurance Claims by using Artificial Intelligence

V Saravanakumar

161-165
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Abstract views: 124, PDF downloads: 135
Buyer Behavior of Natural Products in Erode

AM Nandhini, P Sathya

166-171
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Abstract views: 69, PDF downloads: 61
Buyers Fulfillment towards Organic Nourishment Items

S Beulah, S Saratha

172-177
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Abstract views: 66, PDF downloads: 51
A Study on Opinions and Perceptions of Customers Regarding the After-Sales Service for Selected White Goods in Pollachi Taluk

S Maheswari, I Siddiq

178-182
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Abstract views: 73, PDF downloads: 68
An Analysis of Consumer’s Purchasing Pattern, Prefernces and Satisfactions Through Online Shopping in the Erode District

M Gomathi, T Mayakannan

183-191
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Abstract views: 94, PDF downloads: 73
The Role of AI in Modern Management

D Govindharaj

192-197
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Abstract views: 67, PDF downloads: 66
A Study on a Customer Satisfaction towards Departmental Stores With special Reference to Erode District-Using Weighted Average Score Analysis

B Elamparithi

198-207
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Abstract views: 78, PDF downloads: 63
A Study on Predictive Analytics in Marketing

M Kalaivani

208-211
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Abstract views: 76, PDF downloads: 56
Transforming The Medical Industry through AI Innovations

B Gayathri

212-219
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Abstract views: 70, PDF downloads: 53
AI for Business Transformation: on the Target Customers Group and Market

K Sivakumar

220-223
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Abstract views: 79, PDF downloads: 59
The Future of Jobs: Merging Human Skills with AI in the Workplace

M Sirajudheen, P Vanitha

224-227
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Abstract views: 75, PDF downloads: 71
A Comparative Study on Online Food Ordering and Delivery Systems with Special Reference to Zomato and Swiggy in Erode City

R Sukasini, K Subramaniam

228-231
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Abstract views: 85, PDF downloads: 51
Role of AI in Social Media Marketing and its Sustainable Prospects

L Rajendran

232-237
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Abstract views: 79, PDF downloads: 51