Enhancing Customer Experience with AI: The Contribution of Chatbots and Virtual Assistant

  • T Maivadivu Assistant Professor, Department in Commerce (CA), VET Institute of Arts and Science (Co-education) College, Erode
  • R Nagarajan Assistant Professor, Department of Commerce, Gobi Arts & Science College, Gobichettipalayam
DOI: https://doi.org/10.34293/commerce.v13iS1-i2.8748

Abstract

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Published
2025-03-14
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Issue
Vol 13 No S1-i2 (2025): AI For Business Transformation: Exploring Innovations in Banking, Insurance, Marketing and Management
Section
Articles

Copyright (c) 2025 T Maivadivu, R Nagarajan


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