Vol 13 No S1-i2 (2025): AI For Business Transformation: Exploring Innovations in Banking, Insurance, Marketing and Management

Articles

• AI in Banking: Identification and Prevention of Fraud

  S Madheswaran

  1-4

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  Article Views: 71 times
  PDF Downloads: 65 times
• Evaluating the Integration of ChatGPT in Commerce Education with Reference to Coimbatore City

  S Balakrishnan, B Vidya

  5-11

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  Article Views: 86 times
  PDF Downloads: 49 times
• Child Consumer Psychology: Evaluating the Impact of Advertising and Marketing

  S Gnanasekar, B Vidya

  12-18

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  Article Views: 109 times
  PDF Downloads: 89 times
• Customer Segmentation and Personalization in Marketing

  P Sangami

  19-21

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  Article Views: 69 times
  PDF Downloads: 56 times
• Advanced Wireless Sensor Networks in Energy-Efficient Routing Cluster-based Techniques By Using Artificial Intelligence

  P Bharathi, G Vijaiprabhu

  22-25

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  Article Views: 75 times
  PDF Downloads: 55 times
• Analysis of Profitability, Liquidity and Solvency of Navratna Oil Companies (With Special Reference to Hindustan Petroleum Organization Ltd and Bharat Petroleum Organization Ltd)

  V Senthamilarasi

  26-30

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  Article Views: 86 times
  PDF Downloads: 54 times
• The Impact of Working Capital Management on The Profitability: An Observational Research of Mahindra & Mahindra

  G Priya, K Subramaniam

  31-36

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  Article Views: 105 times
  PDF Downloads: 58 times
• Customer Perception towards Hatsun Curd Product in Tiruchengode Taluk

  K Annapoorani, B Rajendran

  37-45

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  Article Views: 102 times
  PDF Downloads: 72 times
• A Study on Factors Affecting Work-Life Balance among Migrant Women Employees in Textile Industries

  M Devarajan, T Chandrika

  46-50

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  Article Views: 82 times
  PDF Downloads: 56 times
• Analyzing the Impact of Electronic Customer Relationship Management on Customer Satisfaction and Retention in the Passenger Car Industry of Tirunelveli District

  T Whitten Sahaya Raj, P Jeyasri

  51-58

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  Article Views: 85 times
  PDF Downloads: 39 times
• Artificial Intelligence Tools used in Share Market

  B Maneshkumar

  59-63

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  Article Views: 72 times
  PDF Downloads: 57 times
• The Future of Advertising: AI Tools for Smarter Marketing Decisions

  KP Abdul Raouf, P Vanitha

  64-67

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  Article Views: 123 times
  PDF Downloads: 81 times
• AI-based Personal Financial Management: Opportunities and Challenges

  S Kavitha, S Krishnan

  68-73

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  Article Views: 90 times
  PDF Downloads: 72 times
• Role of AI Tools in Boosting Student’s Learning Outcome

  Jasmi Babu

  74-76

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  Article Views: 92 times
  PDF Downloads: 55 times
• A Study on Consumers’ Satisfaction towards E-vehicle in Tiruppur City

  P Janaki, K Mounaarthi

  77-87

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  Article Views: 80 times
  PDF Downloads: 69 times
• Marketing Strategies for Coir Products in Pollachi Taluk

  S Poornimadevi

  88-93

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  Article Views: 64 times
  PDF Downloads: 72 times
• Hashtags to Action: The Impact of Social Media Sentiment Analysis with the Content of Social Movements among the Youngsters in India

  S Shri Sangeetha, P Saravana Kumar

  94-98

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  Article Views: 118 times
  PDF Downloads: 62 times
• An Investigation of How AI-Powered Modern Strategy Management Might Improve Decision-Making, Optimise Operations, and Promote Innovation Modern Strategy Management

  B Nalini, KA Maria John Joesph

  99-105

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  Article Views: 90 times
  PDF Downloads: 56 times
• The Impact of Digital Strategies in Customer Satisfaction and Retention in E- Commerce

  T Bhuvaneswari, M Sathish

  106-110

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  Article Views: 113 times
  PDF Downloads: 68 times
• Investigating Employee Trust and Concerns in AI-Powered HR Systems in Recruitment, Training, and Performance

  S Nithya Priya

  111-117

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  Article Views: 132 times
  PDF Downloads: 72 times
• Socio-Economic Realities and Quality of Work Life among Tea Plantation Workers in the Nilgiris District of Tamil Nadu

  P Ashokkumar, R Vinothkumar

  118-122

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  Article Views: 196 times
  PDF Downloads: 53 times
• Enhancing Customer Experience with AI: The Contribution of Chatbots and Virtual Assistant

  T Maivadivu, R Nagarajan

  123-126

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  Article Views: 94 times
  PDF Downloads: 73 times
• AI- Powered Patient Engagement: Transforming Healthcare through Personalized Marketing in Coimbatore District

  B Jeevarekha, P Shobana

  127-130

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  Article Views: 86 times
  PDF Downloads: 69 times
• Predictive Analytics using AI in Marketing: An Impact

  R Jayashree, S Mercitha

  131-136

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  Article Views: 96 times
  PDF Downloads: 69 times
• Role of AI in Assisting College Students with Academic Performance

  B Jeeva Rekha, A Raja

  137-143

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  Article Views: 298 times
  PDF Downloads: 95 times
• Warehouse Location and Layout

  C Dhivya, B Nandhakumar

  144-149

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  Article Views: 78 times
  PDF Downloads: 63 times
• A Study on Banking Frauds Identification and Prevention

  K Singaravelu, R Dhilip

  150-155

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  Article Views: 135 times
  PDF Downloads: 71 times
• Impact of Social Media on Consumer Purchasing Decisions

  AV Amrutha

  156-159

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  Article Views: 101 times
  PDF Downloads: 71 times
• The Role of Artificial Intelligence in Banking: Challenges and Implementation

  C Arjunan, NA Sumathi

  160-164

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  Article Views: 93 times
  PDF Downloads: 86 times
• Impact of AI and Automation on India’s Employment Landscape

  M Baby, R Sangeetha

  165-170

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  Article Views: 103 times
  PDF Downloads: 88 times
• A Study on the Role of AI in Predicting Consumer Behavior and Shaping Marketing Strategies

  L Baby Victoria

  171-176

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  Article Views: 138 times
  PDF Downloads: 83 times
• AI-Powered Recruitment in the Media and News Industries - A Study

  M Harish, M Sowmiya

  177-182

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  Article Views: 101 times
  PDF Downloads: 95 times
• Revolution of Financial Services - Role of AI in Effective Risk Management and Fraud Detection

  Hima Devadas, P Ayyappan

  183-191

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  Article Views: 84 times
  PDF Downloads: 70 times
• Technology Adoption Behavior: Role of Virtual Influencer Towards Purchase Intention of High-Tech Gadgets

  MS Swetha, P Jayasudha, V Logapriya

  192-200

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  Article Views: 137 times
  PDF Downloads: 94 times
• The Influence of Fin-Tech Payment Apps on Promoting Eco-Friendly Purchases

  G Catherine Angelina, M Mohana Priya

  201-206

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  Article Views: 67 times
  PDF Downloads: 54 times
• The Future of AI: Emerging Trends and Innovations

  P Sathya, N Nirmala, T Priyadharshini

  207-212

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  Article Views: 115 times
  PDF Downloads: 92 times
• The Impact of AI on Consumer Behaviour

  V Nisha

  213-216

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  Article Views: 80 times
  PDF Downloads: 60 times
• AI for Business Transformation: Exploring Innovations in Banking

  S Radhai, B Rajendran

  217-221

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  Article Views: 87 times
  PDF Downloads: 94 times
• AI-Driven Influencer Marketing in the Fashion Industry: Optimizing Campaign Performance and Advertising Effectiveness

  Rajani Jayapalan, Sandra Sabu, SK Manju Das

  222-227

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  Article Views: 95 times
  PDF Downloads: 68 times
• Enhancing Customer Experience and Social Impact: The Role of Chatbots and Virtual Assistants in Modern Customer Interaction

  P Sankari, K Raja

  228-232

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  Article Views: 122 times
  PDF Downloads: 93 times
• Enhancing the Efficiency of Human Resources with Artificial Intelligence in Management

  S Selva Gowthami

  233-237

  • PDF

  Article Views: 80 times
  PDF Downloads: 46 times
• AI in Service Quality of Management in Private Sector Banks

  VJ Stegy

  238-241

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  Article Views: 83 times
  PDF Downloads: 53 times
• AI and its Impact on Social Media

  GK Sukanya, T Tamilselvi

  242-247

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  Article Views: 75 times
  PDF Downloads: 63 times
• AI in Insurance Fraud Detection in Insurance Claims

  R Thiruvarutselvi, V Sathiya

  248-253

  • PDF

  Article Views: 68 times
  PDF Downloads: 53 times
• Artificial Intelligence in Marketing and its Potential Impact of India’s Economy

  C Krishnaveni, R Maheshwari

  254-260

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  Article Views: 128 times
  PDF Downloads: 64 times