Vol 13 No S1-i2 (2025): AI For Business Transformation: Exploring Innovations in Banking, Insurance, Marketing and Management

Published: 2025-03-14

Articles

AI in Banking: Identification and Prevention of Fraud

S Madheswaran

1-4
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Abstract views: 38, PDF downloads: 46
Evaluating the Integration of ChatGPT in Commerce Education with Reference to Coimbatore City

S Balakrishnan, B Vidya

5-11
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Abstract views: 51, PDF downloads: 35
Child Consumer Psychology: Evaluating the Impact of Advertising and Marketing

S Gnanasekar, B Vidya

12-18
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Abstract views: 57, PDF downloads: 55
Customer Segmentation and Personalization in Marketing

P Sangami

19-21
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Abstract views: 42, PDF downloads: 36
Advanced Wireless Sensor Networks in Energy-Efficient Routing Cluster-based Techniques By Using Artificial Intelligence

P Bharathi, G Vijaiprabhu

22-25
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Abstract views: 52, PDF downloads: 34
Analysis of Profitability, Liquidity and Solvency of Navratna Oil Companies (With Special Reference to Hindustan Petroleum Organization Ltd and Bharat Petroleum Organization Ltd)

V Senthamilarasi

26-30
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Abstract views: 52, PDF downloads: 36
The Impact of Working Capital Management on The Profitability: An Observational Research of Mahindra & Mahindra

G Priya, K Subramaniam

31-36
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Abstract views: 52, PDF downloads: 33
Customer Perception towards Hatsun Curd Product in Tiruchengode Taluk

K Annapoorani, B Rajendran

37-45
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Abstract views: 71, PDF downloads: 44
A Study on Factors Affecting Work-Life Balance among Migrant Women Employees in Textile Industries

M Devarajan, T Chandrika

46-50
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Abstract views: 45, PDF downloads: 40
Analyzing the Impact of Electronic Customer Relationship Management on Customer Satisfaction and Retention in the Passenger Car Industry of Tirunelveli District

T Whitten Sahaya Raj, P Jeyasri

51-58
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Abstract views: 47, PDF downloads: 25
Artificial Intelligence Tools used in Share Market

B Maneshkumar

59-63
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Abstract views: 44, PDF downloads: 34
The Future of Advertising: AI Tools for Smarter Marketing Decisions

KP Abdul Raouf, P Vanitha

64-67
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Abstract views: 76, PDF downloads: 52
AI-based Personal Financial Management: Opportunities and Challenges

S Kavitha, S Krishnan

68-73
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Abstract views: 57, PDF downloads: 47
Role of AI Tools in Boosting Student’s Learning Outcome

Jasmi Babu

74-76
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Abstract views: 50, PDF downloads: 40
A Study on Consumers’ Satisfaction towards E-vehicle in Tiruppur City

P Janaki, K Mounaarthi

77-87
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Abstract views: 45, PDF downloads: 38
Marketing Strategies for Coir Products in Pollachi Taluk

S Poornimadevi

88-93
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Abstract views: 42, PDF downloads: 54
Hashtags to Action: The Impact of Social Media Sentiment Analysis with the Content of Social Movements among the Youngsters in India

S Shri Sangeetha, P Saravana Kumar

94-98
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Abstract views: 72, PDF downloads: 40
An Investigation of How AI-Powered Modern Strategy Management Might Improve Decision-Making, Optimise Operations, and Promote Innovation Modern Strategy Management

B Nalini, KA Maria John Joesph

99-105
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Abstract views: 42, PDF downloads: 31
The Impact of Digital Strategies in Customer Satisfaction and Retention in E- Commerce

T Bhuvaneswari, M Sathish

106-110
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Abstract views: 53, PDF downloads: 47
Investigating Employee Trust and Concerns in AI-Powered HR Systems in Recruitment, Training, and Performance

S Nithya Priya

111-117
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Abstract views: 79, PDF downloads: 50
Socio-Economic Realities and Quality of Work Life among Tea Plantation Workers in the Nilgiris District of Tamil Nadu

P Ashokkumar, R Vinothkumar

118-122
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Abstract views: 138, PDF downloads: 35
Enhancing Customer Experience with AI: The Contribution of Chatbots and Virtual Assistant

T Maivadivu, R Nagarajan

123-126
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Abstract views: 58, PDF downloads: 53
AI- Powered Patient Engagement: Transforming Healthcare through Personalized Marketing in Coimbatore District

B Jeevarekha, P Shobana

127-130
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Abstract views: 55, PDF downloads: 45
Predictive Analytics using AI in Marketing: An Impact

R Jayashree, S Mercitha

131-136
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Abstract views: 57, PDF downloads: 51
Role of AI in Assisting College Students with Academic Performance

B Jeeva Rekha, A Raja

137-143
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Abstract views: 168, PDF downloads: 62
Warehouse Location and Layout

C Dhivya, B Nandhakumar

144-149
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Abstract views: 44, PDF downloads: 40
A Study on Banking Frauds Identification and Prevention

K Singaravelu, R Dhilip

150-155
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Abstract views: 84, PDF downloads: 49
Impact of Social Media on Consumer Purchasing Decisions

AV Amrutha

156-159
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Abstract views: 44, PDF downloads: 46
The Role of Artificial Intelligence in Banking: Challenges and Implementation

C Arjunan, NA Sumathi

160-164
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Abstract views: 53, PDF downloads: 65
Impact of AI and Automation on India’s Employment Landscape

M Baby, R Sangeetha

165-170
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Abstract views: 51, PDF downloads: 61
A Study on the Role of AI in Predicting Consumer Behavior and Shaping Marketing Strategies

L Baby Victoria

171-176
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Abstract views: 68, PDF downloads: 59
AI-Powered Recruitment in the Media and News Industries - A Study

M Harish, M Sowmiya

177-182
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Abstract views: 63, PDF downloads: 73
Revolution of Financial Services - Role of AI in Effective Risk Management and Fraud Detection

Hima Devadas, P Ayyappan

183-191
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Abstract views: 46, PDF downloads: 48
Technology Adoption Behavior: Role of Virtual Influencer Towards Purchase Intention of High-Tech Gadgets

MS Swetha, P Jayasudha, V Logapriya

192-200
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Abstract views: 79, PDF downloads: 70
The Influence of Fin-Tech Payment Apps on Promoting Eco-Friendly Purchases

G Catherine Angelina, M Mohana Priya

201-206
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Abstract views: 37, PDF downloads: 37
The Future of AI: Emerging Trends and Innovations

P Sathya, N Nirmala, T Priyadharshini

207-212
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Abstract views: 66, PDF downloads: 75
The Impact of AI on Consumer Behaviour

V Nisha

213-216
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Abstract views: 48, PDF downloads: 40
AI for Business Transformation: Exploring Innovations in Banking

S Radhai, B Rajendran

217-221
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Abstract views: 50, PDF downloads: 67
AI-Driven Influencer Marketing in the Fashion Industry: Optimizing Campaign Performance and Advertising Effectiveness

Rajani Jayapalan, Sandra Sabu, SK Manju Das

222-227
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Abstract views: 56, PDF downloads: 49
Enhancing Customer Experience and Social Impact: The Role of Chatbots and Virtual Assistants in Modern Customer Interaction

P Sankari, K Raja

228-232
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Abstract views: 69, PDF downloads: 68
Enhancing the Efficiency of Human Resources with Artificial Intelligence in Management

S Selva Gowthami

233-237
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Abstract views: 52, PDF downloads: 34
AI in Service Quality of Management in Private Sector Banks

VJ Stegy

238-241
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Abstract views: 47, PDF downloads: 31
AI and its Impact on Social Media

GK Sukanya, T Tamilselvi

242-247
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Abstract views: 42, PDF downloads: 46
AI in Insurance Fraud Detection in Insurance Claims

R Thiruvarutselvi, V Sathiya

248-253
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Abstract views: 42, PDF downloads: 38
Artificial Intelligence in Marketing and its Potential Impact of India’s Economy

C Krishnaveni, R Maheshwari

254-260
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Abstract views: 86, PDF downloads: 46