Vol 14 No 1 (2026)

Articles

• Managers’ Perceptions on EVA and Profitability in Indian Cement Companies

  Anand Ganpatrao Jumle

  1-7

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• Trade Wars and Diplomacy: United States Tariffs and India’s Multilateral Challenge and Economic Outlook

  P. Karthik, Shikha Meher

  8-18

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• Explaining the Tamil Nadu Anomaly: Federal Trust Asymmetry and Artisan Engagement with the PM Vishwakarma Scheme

  G. Nirmalkumar, G. Kanagavalli, U. Arumugam, T. Gokila Devi

  19-32

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• A Study on Impact of Traditional and Modern Training Methods on Individual Development

  Kashetty Sneha, B.N. Sivakumar

  33-41

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• Consumer’s Perception Towards Personalized Marketing in Health Insurance

  R.R. Raghavi, C. Pushpalatha

  42-49

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• Impact of Online Product Reviews Towards Purchase Decision among the Buyers in Palayamkottai

  A. Benazir, P. Geetha

  50-57

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• The Impact of COVID-19 on Financial Volatility: A Pre & Post Analysis Using the EGARCH Model

  S Vevek, M Selvam, S Ganapathy

  58-68

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• A Customers’ Perception Towards Digital Banking Services Offered by Commercial Banks in Tamil Nadu

  K Shaik Mohamed Kasim, S Nasar

  69-74

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• An Empirical Analysis of the Relationship Between Crude Oil Imports and Net Sales of ONGC

  P Dhanalakshmi, M Gurupandi

  75-83

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• Impact of Price Inflation on Consumer Demand for Electric Two-Wheelers

  R Dhilip, K Singaravelu

  84-88

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