Vol 13 No S1-i4-may (2026): Harnessing Artificial Intellingence and Entrepreneurial Innovation for Sustainable Development: A Stragetic Management Perspective (HAIEI26)

Articles

• A Study on Rural Marketing Practices at YMCA, Marthandam

  L. Ashmi, S. Josephin Kala

  1-6

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• A Study on Sectoral Loan Forecasting and its Risk Exposure at KSIDC, Thiruvananthapuram

  S. Mohamed Rashik, D. Sahaya Beula

  7-12

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• Effective Financial Planning and Forecasting in Achieving Financial Stability at Ethamozhy Coir Cluster Private Limited Elluvilai, Kanyakumari District

  R S Raasiha, G Jenit Hanson

  13-19

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• Financial Health Assessment of Finetech Auto Components Pvt Ltd.

  R Rohith Abraham, V. Darling Selvi

  20-26

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• Predictive analytics of employee turnover at Sree Mookambika Institute of Medical Science, Kulasekaram.

  R M Rubasree, G. Jenit Hanson

  27-31

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• A Study on Customer Perception and Brand Image of Renault

  S. Abilash, D. Sahaya Beula

  32-38

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• HR Practices and Employee Productivity: A Study with Reference to Vidura Developers Private Limited, Nagercoil

  S.B Indhu Pranav, G.S. Subi Mol

  39-44

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• Social Media and Digital Innovation in Promoting Health Consciousness: A Shift from Illness to Wellness

  S. Krishna Priya, S Sunil

  45-51

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• Inventory Management Optimization to Improve Supply Chain Performance of Kanchipuram Besmak Components Pvt Ltd at Chennai

  S. Joy Singh, Jasmine Suguna

  52-56

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• Employee Perception towards Welfare Measures at IT Business Group, KELTRON, Thiruvananthapuram.

  A Asmin Berfi, S. Jasmine Suguna

  57-65

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• Financial Implications of Inventory Management Practices

  S. Abshika, M. Babima

  66-73

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• Role of Social Media Marketing in Brand Building and Customer Engagement at Srishti Innovative, Trivandrum

  S.A. Anjana, G.S. Subi Mol

  74-82

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• An Assessment of Public Awareness and Perception Towards Kerala Tourism Development Corporation (KTDC), Trivandrum

  M U Ariya, G Subi Mol

  83-89

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• Role of Website and Online Presence in Industrial Product Marketing: An Analytical Study at Roto Polymers, Chennai

  P Arun Sabareesh, G Subi Mol

  90-96

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• Role of Social Media Marketing in Building Event Brand Awareness: Rhythm of Kumari vs Rhythm of Kumari 2.0 at Prince Group of Companies, Monday Market

  R A Ashikha, M Adlin

  97-113

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