A Study on Green Transportation Practices and Brand Value of Selected Logistics Companies in Palakkad District

Abstract

Green transportation has become an essential component of sustainable logistics management due to increasing environmental awareness and regulatory pressures. This study examines the relationship between green transportation practices and brand value of selected logistics companies in Palakkad District. The research focuses on sustainable initiatives such as fuel-efficient vehicles, route optimization, emission control measures, adoption of electric vehicles, and eco-friendly packaging systems. It also analyzes how these environmentally responsible practices influence brand image, customer perception, and competitive advantage. A descriptive research design was adopted, and primary data were collected from customers and logistics employees through structured questionnaires. Statistical tools such as percentage analysis and Chi-square test were used to analyze the data. The findings reveal that companies implementing green transportation practices experience improved brand perception and higher customer preference. The results further indicate a significant relationship between sustainable logistics initiatives and brand value enhancement. The study concludes that green transportation not only contributes to environmental sustainability but also strengthens brand equity and long-term organizational performance in the logistics sector.