A Study on Marketing Strategies and Passenger Satisfaction in the Aviation Industry: A Comparative Analysis of Cochin International Airport and Coimbatore International Airport

Abstract

The aviation industry plays a vital role in economic development, tourism, and global connectivity. Airports today function not only as transportation hubs but also as competitive business entities that adopt strategic marketing practices to attract airlines and passengers. This study examines the marketing strategies adopted at Cochin International Airport and analyses passenger satisfaction levels at Coimbatore International Airport. The research focuses on service quality, promotional strategies, infrastructure development, customer experience, and branding initiatives. By combining marketing strategy evaluation with passenger satisfaction analysis, the study provides a comprehensive understanding of how effective marketing influences customer perception and airport competitiveness. The findings highlight the importance of customer-centric strategies, digital transformation, service innovation, and sustainable development in enhancing passenger satisfaction and overall airport performance.