Management of Social Media and Digital Marketing with AI

Abstract

This study looks at how artificial intelligence (AI) can be used to manage digital marketing and social media. Artificial Intelligence (AI) technologies like machine learning, natural language processing (NLP), and computer vision are revolutionizing how companies automate, customize, and optimize marketing campaigns in an increasingly digital environment. Real-time customer targeting is made possible by machine learning, chatbots and sentiment analysis are powered by natural language processing (NLP), and visual content marketing is improved by computer vision.
In order to evaluate awareness, acceptance, happiness, and issues related to AI products, the study incorporates primary data from students, business users, and digital marketers. The results are supported by six analytical tables that provide information on user behavior, perceived advantages, and expectations for the future. All things considered, the study shows how AI is changing digital marketing strategies and fostering more effective, data-driven, and customized brand communication.