Vol 13 No S3-Aug (2025): AI-DRIVEN STRATEGIES FOR SUSTAINABLE BUSINESS EXCELLENCE

Articles

• AI-Enabled Cyber-Conscious Culture: Empowering Human Firewall for Sustainable Business Excellence

  Shankari S, Priyadharshni M, Amutha S

  1-6

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• Transforming Consumer Journeys Through AI: From Awareness to Purchase in Digital Commerce

  Meera R, Sundararaj J

  7-15

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• Industries’ Generative AI Adoption: A Functional and Comparative Analysis

  Hemavathy M, Kousalya M, Barani Rani B

  16-22

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• Management of Social Media and Digital Marketing with AI

  M Neelavathy

  23-29

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• AI-Powered Green Nudges in FMCG: Impacts on Sustainable Purchase Intent and Willingness to Pay

  A.T. Loga Rubini, K Hema Malini

  30-38

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• AI Tools for Analyzing Sustainability Reports: A Study on GRI and Environmental Performance

  Bhargavi R, K Hema Malini

  39-44

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• Hyper-Personalization through AI: Enhancing Customer Experience in the Digital Age

  Sundararaj J

  45-56

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• An Analytical Study of AI-Driven Digital Marketing Perception and Its Influence on the Purchasing Decisions among College Students

  D Syntia Moses, P Vanitha Malarvizhi

  57-62

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• Digital Marketing Using AI

  S Gurupackiam

  63-66

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• Leveraging AI Technologies for Enhanced Talent Acquisition Strategies in Modern Recruitment Processes

  S Jeyalakshmi

  67-72

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• A Study on Impact of AI on Social Media and Digital Marketing

  J Jay Sudha, S Saravana

  73-81

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• The Role of Artificial Intelligence in Digital Marketing and Social Media Management: A Conceptual Exploration

  N Stella

  82-90

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• A Study on the Strategic Impact of AI on Digital Marketing

  A Sathyalekha, R Rajathipandi

  91-97

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• Artificial Intelligence in e-Tailing

  A Hilary Joseph, A Nixon Jesuraj

  98-100

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• Consumer Perception Towards the usage of Artificial Intelligence in Online Shopping

  S Safeek Jahir Hussain, S.C.B Samuel Anbu Selvan, P Raja

  101-105

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• Engage, Retain, Thrive: The Power of AI in Employee Experience

  D Anbugeetha, S Sangeetha

  106-114

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• Effective usage of AI Tools among College Teachers

  J Akila Mary, S Sharon

  115-121

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