Vol 13 No S3-Aug (2025): AI-DRIVEN STRATEGIES FOR SUSTAINABLE BUSINESS EXCELLENCE

Articles

• AI-Enabled Cyber-Conscious Culture: Empowering Human Firewall for Sustainable Business Excellence

  Shankari S, Priyadharshni M, Amutha S

  1-6

  • PDF

  Article Views: 33 times
  PDF Downloads: 21 times
• Transforming Consumer Journeys Through AI: From Awareness to Purchase in Digital Commerce

  Meera R, Sundararaj J

  7-15

  • PDF

  Article Views: 36 times
  PDF Downloads: 33 times
• Industries’ Generative AI Adoption: A Functional and Comparative Analysis

  Hemavathy M, Kousalya M, Barani Rani B

  16-22

  • PDF

  Article Views: 38 times
  PDF Downloads: 57 times
• Management of Social Media and Digital Marketing with AI

  M Neelavathy

  23-29

  • PDF

  Article Views: 34 times
  PDF Downloads: 38 times
• AI-Powered Green Nudges in FMCG: Impacts on Sustainable Purchase Intent and Willingness to Pay

  A.T. Loga Rubini, K Hema Malini

  30-38

  • PDF

  Article Views: 43 times
  PDF Downloads: 43 times
• AI Tools for Analyzing Sustainability Reports: A Study on GRI and Environmental Performance

  Bhargavi R, K Hema Malini

  39-44

  • PDF

  Article Views: 47 times
  PDF Downloads: 35 times
• Hyper-Personalization through AI: Enhancing Customer Experience in the Digital Age

  Sundararaj J

  45-56

  • PDF

  Article Views: 65 times
  PDF Downloads: 58 times
• An Analytical Study of AI-Driven Digital Marketing Perception and Its Influence on the Purchasing Decisions among College Students

  D Syntia Moses, P Vanitha Malarvizhi

  57-62

  • PDF

  Article Views: 36 times
  PDF Downloads: 57 times
• Digital Marketing Using AI

  S Gurupackiam

  63-66

  • PDF

  Article Views: 31 times
  PDF Downloads: 35 times
• Leveraging AI Technologies for Enhanced Talent Acquisition Strategies in Modern Recruitment Processes

  S Jeyalakshmi

  67-72

  • PDF

  Article Views: 36 times
  PDF Downloads: 23 times
• A Study on Impact of AI on Social Media and Digital Marketing

  J Jay Sudha, S Saravana

  73-81

  • PDF

  Article Views: 31 times
  PDF Downloads: 43 times
• The Role of Artificial Intelligence in Digital Marketing and Social Media Management: A Conceptual Exploration

  N Stella

  82-90

  • PDF

  Article Views: 46 times
  PDF Downloads: 43 times
• A Study on the Strategic Impact of AI on Digital Marketing

  A Sathyalekha, R Rajathipandi

  91-97

  • PDF

  Article Views: 37 times
  PDF Downloads: 49 times
• Artificial Intelligence in e-Tailing

  A Hilary Joseph, A Nixon Jesuraj

  98-100

  • PDF

  Article Views: 40 times
  PDF Downloads: 35 times
• Consumer Perception Towards the usage of Artificial Intelligence in Online Shopping

  S Safeek Jahir Hussain, S.C.B Samuel Anbu Selvan, P Raja

  101-105

  • PDF

  Article Views: 37 times
  PDF Downloads: 28 times
• Engage, Retain, Thrive: The Power of AI in Employee Experience

  D Anbugeetha, S Sangeetha

  106-114

  • PDF

  Article Views: 32 times
  PDF Downloads: 37 times
• Effective usage of AI Tools among College Teachers

  J Akila Mary, S Sharon

  115-121

  • PDF

  Article Views: 42 times
  PDF Downloads: 30 times