Customer Attitude Towards Online Food Delivery Apps: An Practical Approach

  • G. Nedumaran Professor, Department of Commerce, Alagappa University, Karaikudi, Tamil Nadu, India
  • M. Madhuritha Research Scholar, Department of Commerce, Alagappa University, Karaikudi, Tamil Nadu, India https://orcid.org/0000-0001-6347-1473
Keywords: Online Food Delivery, Positive Attitude, Omni Ordering, Drone Delivery, Predict Orders

Abstract

The ordering and delivery process for businesses and customers has been completely transformed by food delivery applications. Food delivery service that brings food to your door quickly and in the nicest packaging feasible. The researcher has mainly discussed about the popularity of OFD in current era, future predictions of OFD apps, and to analyse about the demographic profile of the respondents & positive attitude towards online food delivery apps towards customers. The methodology used in the study was Simple random sampling techniques and the sample population was 50 respondents. FDDS, Chi-square Analysis, Garrett Ranking, are the tools which have been used in this study. The majority of respondents are male, and the majority are not married, according to the study. The youngsters (21-30 years) mostly used the food delivery apps. Based on the Ranking the top most used factor which attracts the customer is Visual Appeal followed by Price Comparison Features to buy food through online. To conclude that these are the factors which helps the food aggregators to know about the customer preferences towards online food delivery and it helps them to increase the feature sources in future for the customers who are buying the food through online.

Published
2023-10-01
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