A Study on Digital Technology in Business

  • Pavan K V Department of Commerce, Bharata Mata College, Thrikkakara, Edappally, Kochi, Kerala
  • Prithvi Krishna P R Department of Commerce, Bharata Mata College, Thrikkakara, Edappally, Kochi, Kerala
  • Priya Poly Department of Commerce, Bharata Mata College, Thrikkakara, Edappally, Kochi, Kerala
  • Aruna Devi Assistant Professor, Department of Commerce, Bharata Mata College, Thrikkakara, Edappally, Kochi, Kerala
Keywords: Digital Technology, E-commerce, Business

Abstract

The integration of digital technology in business has transformed the way organizations operate, enabling improved efficiency, productivity, and competitiveness. Digital tools, including computers, software, internet services, cloud computing, and data analytics, play a pivotal role in streamlining internal processes, enhancing customer experiences, and facilitating decision-making based on data-driven insights. Businesses increasingly rely on technology to reduce manual effort, save time, and foster innovation. A significant number of businesses prioritize digital technology to boost productivity and ensure long-term growth. The successful implementation of such technologies demands strategic planning, proper infrastructure investment, and continuous adaptation to keep pace with the evolving market demands. Overall, digital technology has become indispensable in the modern business landscape, offering companies a competitive edge while addressing the need for operational excellence.

Published
2025-06-10
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