Vol 13 No 4 (2026)

Articles

• The Role of Digital Marketing in Shaping Student Enrollment Decision: Insights from Engineering Colleges in India

  S. Amrutha, J. Arumugam, L. Radha

  1-9

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• Enhancing Groundwater Management Through Multi-Criterion Weighted Overlay Analysis Using Geospatial Analysis

  N. Jabakumar, Gurugnanam Balasubramaniyan, Bagyaraj Murugesan, Bairavi Swaminathan, Suresh Mani

  10-21

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• A Study on the Operational Efficiency of Selected Pharmaceutical Companies in India

  S. Mahalakshmi, M. Ganesan

  22-27

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• Exploring Ethical Governance with Artificial Intelligence in Banking Sector

  R. Sabapathi

  28-38

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• Cyber Crime and its Impact on Elderly – A Sociological Analysis about the Digital Scam against Elderly

  P. Sethurajakumar

  39-44

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• A Study on Factors Influencing Customer Satisfaction Towards FMCG Products in the Retail Sector in Thiruvarur Town

  S. Suganthi, S. Singaravadivel

  45-52

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• Assessment of Coastal Vulnerability Index and Shoreline Dynamics Along the Coast of Nagapattinam District, Tamil Nadu, India

  S. Chrisben Sam, Gurugnanam Balasubramaniyan, Bairavi Swaminathan

  53-63

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• Financial Performance Analysis of Major Indian IT Companies

  K. Malarvizhireka, K. Jagadeesan, C. Paramasivan

  64-70

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• Optimizing Groundwater Exploration Using Geomorphic and Lineament Analysis in Urban Area - Tiruchirappalli West: A Geospatial Approach

  N. R. Keerthi Manasa, Bagyaraj Murugesan, Bairavi Swaminathan, Suresh Mani, Gurugnanam Balasubramaniyan, K. Dharanirajan

  71-78

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• Language Pedagogy in the Age of Digital Technology

  C. R. Usha

  79-88

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