Vol 11 No 1 (2023)

Articles

• Role of Psychological Capital and Burnout; The Relationship with Quality of Work -Life

  Arul Ramanatha Pillai, Pradeep Kunjupilla Gopalakrishna Kurup

  1-6

  • PDF

  Abstract views: 598, PDF downloads: 397
• A Study on Effectively of Consumer Behaviour on Digital Marketing with Special References to Coimbatore City

  G Arutgeevitha, M Swetha

  7-10

  • PDF

  Abstract views: 612, PDF downloads: 360
• The Socio-Economic Empowerment of Rural Women Workers

  R Senthilkumar

  11-15

  • PDF

  Abstract views: 655, PDF downloads: 403
• A Study on Financial Performance of Selected Private Sector Banks in India- A Camel Approach

  N Malaiselvam, M Balasubramaniam

  16-25

  • PDF

  Abstract views: 931, PDF downloads: 540
• A Study on Consumer Awareness Towards Quality and Usage of Surgical Masks in Coimbatore City

  E Karthika, T Maheswari, A.E. Gobikaa

  26-31

  • PDF

  Abstract views: 503, PDF downloads: 373
• Implementation of AI Technology in Banking Sector Based on Coimbatore City

  T Maheswari, E Karthika, K.R. Anusrii

  32-38

  • PDF

  Abstract views: 675, PDF downloads: 470
• Value Proposition and Customer Relationships - A New Model in E-Business

  J. Nithya

  39-43

  • PDF

  Abstract views: 596, PDF downloads: 381
• A Study on Problems Faced by the Customs House Agents in Chennai Port Trust

  M. Abdul Rahuman

  44-46

  • PDF

  Abstract views: 710, PDF downloads: 647
• A Study on Customer Satisfaction of “MRF Tyres’’ at Coimbatore City

  A Kumar, Mrs Kavya, M Anitha, Fathimma Thasni

  47-55

  • PDF

  Abstract views: 908, PDF downloads: 1086