Vol 12 No 4 (2024)

Articles

• Perceptions of Individual Taxpayers towards Tax Avoidance: A Case Study of Cuttack District of Odisha

  Samira Patra

  1-8

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• A Study on Micro, Small and Medium Enterprises (MSMEs) in India - Opportunities and Challenges

  M Abdul Rahuman, A Abdhul Rahim

  9-12

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• The Future of Content Marketing: Developing KPIs for Metaverse Content Marketing

  Guru Daaman Shrivastava, Shalini Choithrani

  13-22

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• Navigating the Intersection of Input Tax Credit Restrictions and Corporate Social Responsibility in India

  G Raghunandan, Heena Tabasum

  23-26

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• Organic Food Products - A study on Consumers Perspective in Udgir Town of Maharashtra

  Mohammed Imran Kazi, Maruti B. Katkade

  27-33

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• Investors Decision making Behaviour in Insurance Investment Preference

  S Sakthivelu, K Karthikeyan

  34-38

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• Does Social Media Content Quality and Engagement Influence Consumer Satisfaction in the Apparel Industry?

  K Princy Hebshibha, K Chitra

  39-46

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