Vol 4 No 2 (2016)

Article

• Consumers’ Awareness towards Food Adulteration in Tenkasi

  S Sundaramoorthy, A Abirami

  1-5

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• A Study on Customer Satisfaction of Life Insurance Policies with Special Reference to SBI Life Insurance, Cheyyar Town

  S Vijayan, L Dinesh

  6-11

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• An Analysis of Lead Bank Credit and Investment Pattern with Reference to Paddy Cultivation in Madurai District

  V Richard Paul, S Radha Devi

  12-15

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• International Capital Flows and Economic Growth

  R Surya Prakash, A Jeya Sundar

  16-21

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• A Glimpse into the Basic Business Aspects of Life Insurance Companies in India

  A Maimuna Begam, V Bala Subramanian

  22-26

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• The Study on Consumer Preference towards Various Brand of Shampoo is Confined in Trichy

  V David Raj

  27-36

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• Pricing and its Models

  K Saravana Kailas

  37-42

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• Tourism Marketing

  O Sheena

  43-47

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• A Study on Digital Marketing Strategies in Virtual Reality (VR) World

  J. Duraichamy, K.R. Srinivasan

  48-56

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